Today the world of change is not limited to the space you occupy. Change also occurs in the space around you and it is this outer space that must be watched to identify what might be. What influence would an event in an outside world have on an outcome in your world? What discovery in a discipline adjacent to your world could alter your operating standards? When another society adjusts its people’s rights, will it affect your world? The fear of not knowing what you don’t know is present. If you are not addressing this issue by gathering information, you may suffer the crisis of “the unexpected surprise.”
Data gathering in the accelerated era of change requires everyone to be engaged. Leadership must challenge individuals to go beyond their daily chores to devote time and energy to research and identify pockets of collaborative data that will influence outcomes that have never before been possible. Yesterday is the data, NEXT is the action. Most organizations stop researching at historical events without taking the next step to understand how those events will predict their future. Organizations must realize the importance of everyone’s participation to enhance their ability and maintain creative solutions for survival under extreme change conditions. The significance of not being concerned about the speed with which change occurs is difficult to address because people can fixate on instant solutions that appear successful but soon show weaknesses or are no longer innovative. There is no time for celebration or relaxation. Leadership has a responsibility to maintain a constant vigil, driving weak signals to the forefront for continuous dialogue by everyone. The connections of your world to the world outside you are not always obvious. Only those with a broad information sourcing initiative will be capable of sustaining their product leadership.
Success is spelled in these words; everyone not someone, broad research not narrow, dialogues for collaborative connections, originals not copies, create don’t manage and lead do not follow.
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