A perfect storm is an event that requires everyone to dig deep within themselves, to remain calm and calculating, to act for the moment while thinking of the future... Everyone’s challenge is to act today knowing tomorrow will require innovation not the tried and true ideas from yesterday.
Disruptive events cause reactive tactics that can alter landscapes if organizations are not watching the world that influences results. Organizations must build a process to identify and analyze tactics that others are executing for their survival. They must determine how those tactics may or may not alter their landscape and determine how best to lead not follow. In the past this activity was the responsibility of management, who watched local, regional, and national markets. But today globalization has created markets far beyond the old landscape. These markets must be observed. Obscure and not on anyone’s radar, entrepreneurial innovation is now in the air; no longer limited to the few but available to the many, wherever they have access to internet. Management will not be capable of gathering the intelligence necessary to analyze tactics to lead in a global race with the unknown. Consequently, organizations must become an army of intelligence gathering fanatics. They must share what they learn immediately and create new tactics to succeed today knowing success may only last a day.
To create an army of intelligence gathering fanatics’ organizations need to engage their workforce in both heart and mind. They will need participation by all. Organizations can begin by assigning parcels of their landscape to employees, teaching them methods to uncover the important data, mentoring them to find tactics influencing results, and drawing insights for tactics to lead the organization to its greatest height. Through this process organizations will be challenged to create an environment for people who seek ownership in theirs and others destiny. People who are willing to set aside time for continuous learning. People who have the courage to act without concrete data and the determination to trash yesterday’s tactics inventing a whole new strategy for present and future success.
Everyone must admit: experience is only of value to the extent that tomorrow will be like yesterday.
Thursday, April 23, 2009
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