November 2007 Deep Insights

Successful creativity often is judged by winning or losing in the short term. These short sited creative wins become the criteria to judge others and the voice that speaks loudest. It becomes the standard overlooking sustainability for long term success but it fails to deliver.

Short term judgments of creativity are predicated on solving current issues quieting those who attempt to ensure longevity. The need to instantly and creatively solve a short term issue will overwhelm the need to establish long term value, consistency and trust. People who build short term creative solutions are often glamorized, written about and held in the highest esteem. Their criterion for success is then written for others. However, if that short term creative success falters, those who created and enjoyed the notoriety whimper into the shadows without a second thought from anyone. Long live the King, the King is dead.

Creativity over time is a goal that deserves more focus. Will what we are about to do maintain value, is there a consistency of purpose, does it follow core values and is it creating a level of mutual trust between all parties? A creative product is the result of discovery, attentive to lessons learned, merging insights into ideas and shutting out the voices demanding short term success criteria. Energy is dedicated to connecting past and present events and to envisioning a future where more value has been created.

Creativity is a way of being. It is embedded in an organization; it is a product of small, medium and long term success criteria. Creativity is an orchestra not a soloist. Creativity is a journey not a destination.