WHO defines a company? Is it its investors? Is it the CEO? Is it its Management? Is it its Employees? Or is it all these elements combined? In order for a company to be successful, you must ask yourself WHO is the company I work for and what purpose does WHO ask me to embrace?
If the WHO of a company is left unanswered the company’s elements create individual strategies and tactics for success. Such individual tactics most likely will be in conflict with the collaborative efforts for the company as a whole. Investors demand short term returns that sacrifice long term investments. CEOs must decide between short term investor thinking, including their own financial rewards and long term investments for the continued success of the company. Management is trapped seeking performance for immediate results, judging the contributions of its element, not the whole. Employees focus on their efforts to become a valuable proposition but do not recognize efforts for the element will not necessarily lead to results for the whole. The diversity of these answers creates a selfish interest by each element that must be overcome by answering, WHO is a company?
WHO answered. The company is the provider of all to all. Without the company all elements have no today or tomorrow. The WHO is a living being, providing a product/service for which it is paid a fair market value. WHO must survive, WHO must be cared for, WHO must build collaboration between its elements to make contributions to the whole. Together each element must learn how and when to lead or follow. They must learn that their individual goals may not be the priority for the whole. WHO needs strategy to meet its market demands which require a leadership transfer from one element to another when needed. The elements of WHO must learn effective teamwork and how best to serve WHO with their strengths.
WHO is your company? A living being that requires all elements to make contributions in an order dictated by current and future markets for the WHO as a whole.
Sunday, September 28, 2008
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