May 2006 Deep Insights

Execution: The act of performing, of doing something successfully, using knowledge as distinguished from merely processing it.

Processing knowledge is the road block commonly faced by organizations when trying to execute Strategy in today’s fast paced environment. Strategy is defined rigidly and by the time execution begins it must be altered. The action stops. The organization is forced to take on the lengthy and time consuming task of reprocessing Strategy to avoid failure. How then do organizations execute Strategy without running into this common roadblock?

The organizations Strategy must be transformed into a VISION for short term goals guided by Purpose and Values. The Vision must be constructed to allow flexibility knowing rigid adoption will not accept new facts as they unfold. Framing a Vision with a clear Purpose and Values will allow decision makers to capitalize on new knowledge as the future’s horizon becomes visible.

Purpose is a belief in why the organization exists; it is a focus on what’s good, what individual freedom is and what will inspire people beyond today’s challenges. Purpose provides a twinkle in the sky reminding everyone that there is something more important than instant gratification. Values are words, guiding thoughts ensuring action continuing the journey towards an organizations Purpose. Words that provide boundaries for decisions that effect performance, leading personnel to disciplined thought and action.

Execution is the temptress to Purpose and Values. Have we embraced them at a level of thought that provides competent action? How do we use them to guide individual and ultimately organizational thoughts? Are we disciplined to use them as filters for decisions? Do we revisit them frequently or are they tucked away until a crisis unfolds?
Used properly Purpose and Values are tools that allow an organization the flexibility to execute their vision without reprocessing Strategy. They permit ambiguity to exist while allowing daily decisions to be made honoring Strategy. They help personnel pursue goals while embracing new knowledge as it unfolds building in corrections to capitalize on the future.

Execution guided by disciplined use of Purpose and Values permits organizations to delegate decision power deep within the organization. Decisions and adjustments are made in real time while maintaining execution momentum. Strategy becomes reality.

Deep Insights
May 2006