January 2007 Deep Insights

Your Strategy has been structured; you are thirty days into a new year with measurements in place for successful execution. Management recognizes a few weaknesses and begins to focus on “fixing the problem.” While “fixing” more weaknesses appear and management again refocuses on “fixing the new problems.” The cycle continues with a strategic plan becoming lost with effort focused on “fixing”, not results, for the strategic plan. How do organizations keep strategic plan results in focus and not get caught applauding effort for fixing problems that are not strategically significant?

First, the strategic plan must have activities defined with critical path steps designated as benchmarks that identify the need for intervention or cheers for success. If the benchmark calls for intervention or cheers for results, management must embrace a coaching role, helping others to analyze: What happened? How did it happen? What have we learned? What mid-course correction is required, if any? Who should we tell?

Second, this coaching should be transparent to the organization with direct ties of success or lack of to activities designated to meet the strategic plan. The organization remains focused on its strategy because management is focused, critical paths and benchmarks are observed with a focus on creating results from activities that are to guarantee strategic success. Observations of commitment become self-evident driving the organization to be self-actualized not allowing problems to grab resources unless they will lead to executing designated strategic activities.

Third, decentralization is a key factor for success. Audibles must become a daily results oriented event. When activities are executed but are not leading to strategic success, people leading the execution must be accountable for initiating changes. They must be given the authority to act with accountability for results. Management must COACH action, not take action, by actively “talking around and around and around” strategic plan activities.

To avoid “fixing problems” a strategic plan must be built with activities to achieve that plan. The activities must have benchmarks to celebrate successes or generate interventions with management coaching. The process must be transparent, decentralization must allow audibles to be called with people being held accountable for their actions and finally “talking around” must be embraced.


January 2007
Deep Insights